If you are organizing a group trip to the Augusta Market at the Riverwalk, the question that keeps coordinators up on Friday night is straightforward: where exactly does the bus drop everyone off, and where does it wait while the group shops? Getting 20 or 40 people through downtown Augusta on a busy Saturday morning — with parking on the short side and Broad Street construction a recurring fact of life — is a different problem than getting yourself there alone.

This guide answers it directly, using the market's own published information and what Augusta's downtown parking situation actually looks like on a Saturday in 2026. It also covers what your group will find once they arrive, which vehicle fits the headcount, and why a bus rental in Augusta makes the math work far better than a caravan of cars circling Reynolds Street. For a full picture of how we handle group trips across the CSRA, see our Augusta group transportation services.

Market address

15 8th St (8th Street Plaza at Reynolds St), Augusta, GA 30901

Season & hours

Every Saturday, 8 a.m.–2 p.m., March 21 through November 21, 2026

Admission

Free — open rain or shine

Vendor base

800+ local farmers, artisans, and food vendors

Closest parking deck

Augusta Municipal Parking Deck, 8th & Broad Streets

Best bus approach

Reynolds St drop at 8th Street Plaza; bus waits on Broad or side streets

What Is the Augusta Market at the Riverwalk?

The Augusta Market at the Riverwalk — officially located at 15 8th Street, Augusta, GA 30901, at the intersection of 8th Street and Reynolds Street — is Augusta's flagship Saturday outdoor market, running every week from late March through mid-November along the banks of the Savannah River. It is not a small neighborhood pop-up. The market's vendor base now exceeds 800 participants: local farmers and growers selling fresh produce and honey, artisans with handmade goods and home decor, and food vendors running takeout windows representing cuisines from Korean and Salvadoran to Vietnamese and Southern BBQ.

Admission is free, it runs rain or shine, and it opens at 8 a.m. — early enough that the serious shoppers arrive before the Georgia heat takes hold.

The market sits on the 8th Street Plaza, which connects directly to the two-level Augusta Riverwalk above the Savannah River levee. That is the part that makes it a genuine group destination rather than a quick errand. Your group can shop the market, then walk straight onto the Riverwalk — a 2.2-mile multi-level brick path stretching from 5th Street to 10th Street with river views, the Jessye Norman Amphitheater at the 9th Street end, the Morris Museum of Art accessible from the upper level, and the Augusta Museum of History near the 6th Street entrance.

Plan the morning at the market and the afternoon along the water, and you have a full day without moving the bus more than a block.

Live music performs at the River Stage during the market. The Triple 8 Run — a community-led 3-mile and 8-mile loop departing from the 8th Street Fountain at 8 a.m. — is a fixture for groups who want to start the morning active before the vendors set up. Leashed dogs are welcome.

Many vendors accept cards, but cash remains the practical backup for vendors who run card-only on busy Saturdays.

The Augusta Market at the Riverwalk, 15 8th St at Reynolds Street — open every Saturday 8 a.m. to 2 p.m., March through November. Open in Google Maps.

Charter Bus Drop-Off at the Augusta Market: Where the Bus Actually Goes

Here is what most group coordinators discover only after arriving: Reynolds Street, which runs east-west directly in front of the market's 8th Street Plaza entrance, is the natural drop-off point — but on a busy Saturday morning with 800-vendor foot traffic pouring in from both the street and the Riverwalk upper level, the curb fills quickly. The most practical approach for a charter bus or minibus is to pull onto Reynolds Street approaching 8th Street, drop the group at the plaza entrance, and then move to wait while the group is inside.

For waiting, Broad Street — one block north of Reynolds Street, running parallel — offers wider lanes and more maneuvering room than the narrower blocks immediately adjacent to the market. The Augusta Municipal Parking Deck at 8th and Broad Streets sits steps from where the group enters; this is also the closest structured parking for those in personal vehicles. Oversized vehicles that need to stay put for the morning typically find space on the numbered side streets (6th, 7th, 9th) off Reynolds, though Saturday market crowds mean spots fill early.

The Reynolds Street Deck at 7th and Reynolds is another reference point — useful for the group coordinator to note as the meeting location if the party splits up and reconvenes.

The one-line version: your bus drops the group at the 8th Street Plaza entrance on Reynolds Street, then waits on Broad Street or a numbered side street. The group walks back to the same Reynolds Street entrance when ready — no shuttle, no transfer, and no 20-minute walk from a remote lot.

A practical detail worth knowing: the 8th Street Plaza connects the market at street level to the Riverwalk above, but the Riverwalk itself has two levels — the upper level runs atop the levee and is accessible from 8th, 6th, and 10th Street plazas, while the lower level runs directly along the riverbank. Both levels are pedestrian-only. If part of your group plans to descend to the lower Riverwalk after shopping, the designated bus pickup point afterward should be confirmed back at the Reynolds Street curbside plaza entrance — not at the water's edge.

We always recommend checking the Augusta Riverwalk official facilities page and the Augusta Market's own site before your trip, since lane configurations and event-specific access points occasionally shift on high-volume market days.

The Saturday Morning Parking Problem — and Why It Matters for Groups

Downtown Augusta's parking inventory is spread across a handful of lots and decks, and on a normal Saturday it is genuinely workable — for a single car. The problem scales badly for groups. The Augusta Municipal Parking Deck at 8th and Broad is the closest covered option to the market, offering hourly and daily rates.

Free surface lots and street parking appear along 6th Street near the Augusta Museum of History and at the 509 Reynolds Street lot. A parking area near 10th Street by the Augusta Marriott serves the northern end of the Riverwalk.

Run that against a group arriving in eight separate cars. That is eight different parking decisions, eight different spots scattered between 6th and 10th Street, eight different reunification texts when the market closes at 2 p.m. — and at least two or three cars that cannot find a space before 9 a.m. on a busy Saturday, especially during high-season Saturdays when the market draws its largest crowds. An Augusta party bus rental replaces all eight decisions with one: the bus drops at Reynolds Street, the group walks in together, and everyone meets at the same curb to leave.

The math works in another direction, too. Parking in downtown Augusta ranges from free street spots (often gone by 8:30 a.m. on market Saturdays) to paid deck rates. Eight cars paying for covered parking adds up before anyone has bought a single loaf of bread or handmade candle.

One bus at a flat, all-inclusive rate split across the group routinely comes out ahead — and nobody is circling the block while the group is already inside.

Masters Week: The Exception That Proves the Rule

The Augusta Market opens in late March, which means the market's first Saturday or two of the 2026 season — and the Saturday during Masters Week itself — land during the busiest single week Augusta sees all year. The 2026 Masters Tournament ran April 9–12 at Augusta National Golf Club, with practice rounds beginning April 6. Every hotel room in the CSRA fills, restaurant wait times double, and downtown Augusta sees a surge of out-of-town visitors who are also looking for things to do off the course.

What that means for the market: the Saturday during Masters Week draws significantly larger crowds than a typical April market Saturday. What it means for parking: the Augusta engineering department's 2026 Masters traffic plan redirected traffic off Washington Road via Riverwatch Parkway and Alexander Drive, and at points rerouted patrons downtown — meaning the city's surface parking and side streets absorbed more overflow than usual. Parking lots citywide filled well before the market's 8 a.m. open on those Saturdays.

For groups planning a market trip around Masters Weekend, a bus rental in Augusta is not a convenience — it is the logistics plan. One vehicle, one drop-off, no competition with tournament traffic for a downtown parking space. If your group is in town for the tournament and wants a Saturday market excursion between rounds, that single call to arrange a bus handles the entire morning.

Book early for Masters-adjacent Saturdays. The first two to three Saturdays of the market season (late March through mid-April 2026) overlap with Masters practice rounds and the tournament itself. Vehicle supply in Augusta fills fast during that window — confirm your bus well in advance, not the week before.

Which Vehicle Fits Your Group?

Not every group that heads to the Augusta Market needs the same vehicle. A family reunion doing a Saturday morning outing has different needs than a bachelorette group adding the market to a bigger weekend itinerary. Here is how the fleet breaks down for a Riverwalk market run.

Vehicle Typical capacity Best for Key amenities
Sprinter van / 14-passenger Sprinter limo Up to ~14 Small family groups, bridal party outings, VIP market runs Premium leather, USB charging, tinted privacy windows
15–35 passenger minibus ~15–35 Church groups, corporate team outings, mid-size families Powerful A/C, plush reclining seats, overhead storage
Party bus (15–50 passengers) ~15–50 Bachelorette parties, milestone birthdays, groups who want the celebration on the ride Built-in bar, color-changing LED lighting, Bluetooth sound, flat-panel TVs
40–56 passenger charter bus Up to 56 Large family reunions, church outings, school groups, corporate events Reclining seats, climate control, overhead storage, WiFi, power outlets, onboard restroom, undercarriage luggage bays

For most Augusta Market trips, a 15- to 35-passenger minibus is the right fit — large enough for a meaningful family or friend group, nimble enough to navigate downtown Augusta's narrower numbered streets without the turning radius of a full coach. The minibus's powerful A/C is worth noting specifically: a Georgia August Saturday at an outdoor market, even one that opens at 8 a.m., gets warm before 10 a.m., and a climate-controlled vehicle waiting at the curb makes a real difference at 2 p.m. when the group is ready to leave.

For larger family reunions or church outings using the market as one stop in a full-day Augusta itinerary — adding the Riverwalk, a lunch stop on Broad Street, and the Augusta Museum of History or Morris Museum of Art — a full-size charter bus provides the undercarriage storage for strollers, coolers, and purchases, plus an onboard restroom for the longer day. ADA-accessible vehicles are always available; let us know your group's needs when you request a quote so we can have the right vehicle ready.

Planning a Full Saturday: Market, Riverwalk, and Beyond

The Augusta Market runs 8 a.m. to 2 p.m. — six hours is more time than most groups spend at the market itself, which means a bus opens up a natural second act rather than everyone standing on Reynolds Street at 10:30 a.m. wondering what to do next. Here is how most groups structure a full Saturday when they have transportation handled.

  • 8:00 a.m. — Market open. The best produce, fresh bread, and the best vendor picks go early. Groups that arrive at the market's open beat both the crowds and the heat. Drop at the 8th Street Plaza entrance; the bus waits on Broad Street.
  • 10:00–11:00 a.m. — Riverwalk. After shopping, the group descends to the Riverwalk from the 8th Street Plaza connection. The lower level runs directly along the Savannah River; the upper level offers elevated views and access to the Morris Museum of Art (239 Reynolds St) and, further along, the Augusta Museum of History (560 Reynolds St). The Jessye Norman Amphitheater at 9th Street is worth the short walk for its 1,800-seat river-view venue.
  • Noon — Lunch on Broad Street. Broad Street, one block north of Reynolds, is downtown Augusta's main restaurant corridor. The bus moves from where it has been waiting and picks the group up at the 8th Street Plaza entrance, then moves one block north for a Broad Street drop and lunch.
  • Afternoon — Add a stop. Common additions include the Augusta Canal Discovery Center (1450 Greene St), Phinizy Swamp Nature Park for groups that want a nature trail, or the Savannah Rapids Pavilion (3300 Evans to Locks Rd) in Evans for a scenic afternoon close to the water.

The advantage of a bus is the flexibility that itinerary requires. One vehicle can drop at Reynolds Street, move to Broad Street for lunch, and make a final stop before returning — while a caravan of eight cars needs someone to drive, someone to navigate, and a different parking solution at every stop. Call 404-909-8501 and tell us the stops; we will build the route.

Bus vs. Driving: The Honest Comparison for a Market Group

We will be straight with you: for a party of two or three, driving and finding street parking on a quiet market Saturday in April works fine. The calculation changes as soon as the group grows. Here is the honest breakdown.

Option Best group size Parking Arrive together? Notes
Augusta bus rental 10–56 Bus waits; no individual parking needed Yes — one vehicle, one arrival One flat rate split across the group; bus waits or returns
Everyone drives separately 1–4 per car Each car finds its own spot — varies from free to paid deck No — staggered arrivals, staggered departures Fine for small groups; coordination cost rises fast
Rideshare (Uber/Lyft) 1–4 per car None needed, but multiple vehicles No — staggered pickup windows Post-market surge on busy Saturdays; group splits across cars

The rideshare option is the one that surprises groups most. At 2 p.m. on a busy Saturday market close — 800 vendors wrapping up, hundreds of visitors heading out at once — rideshare wait times in downtown Augusta spike. There is no regulated commercial pickup lane at the 8th Street Plaza; rideshare pickups are curbside on Reynolds Street, competing with every other departing visitor.

A bus that has been waiting nearby pulls to the curb and the group climbs on. That is the whole difference.

Augusta Bus Rental Prices for a Market Trip

Party Bus Augusta offers all-inclusive pricing in under 30 seconds online — you will know the exact number before you ever book. Your quote is shaped by a handful of clear factors:

  • Vehicle size — a 56-passenger charter bus and a 14-passenger Sprinter limo are different rates.
  • Total hours — from the first pickup to the final drop-off, including market time and any additional stops.
  • Date — Masters-adjacent Saturdays in April run higher demand than a mid-October market day.
  • Mileage and origin — a pickup in Evans or Grovetown adds distance compared to a downtown Augusta hotel.

For real ranges to anchor your estimate: 14-passenger Sprinter limos run $170–$344/hour; 15–20 passenger party buses run $204–$378/hour; 20–30 passenger party buses run $244–$414/hour; 35–50 passenger party buses and minibuses run $294–$490/hour; and 40–56 passenger charter buses run $150–$300/hour. Pricing depends on mileage, time of year, and vehicle type, but you will never be surprised by hidden costs.

Here is the per-person math that usually settles the conversation. A typical Saturday market trip for a group of 25 people might run three to four hours total with a lunch stop. Split across 25 people, the per-head cost is often in the range of a single food-vendor order at the market itself — and that rate buys a climate-controlled vehicle, a known pickup spot at 2 p.m., and no one drawing straws about who drives or who circles the block.

Call 404-909-8501 for an all-inclusive quote, or use our online tool for instant pricing.

Trip Types to the Augusta Market

Different groups, same goal: everyone arrives together, nobody scrambles for parking, and the morning is about the market instead of the logistics. A few of the runs we handle most often:

  • Family reunions. The Augusta Market is a natural reunion anchor — local food, live music, river views, and something for every age group. A charter bus keeps the full family from toddlers to grandparents in one vehicle instead of a six-car caravan.
  • Church and community groups. Saturday outings, fundraiser days, and congregation gatherings use the market as a social anchor and often extend the trip to the Riverwalk or a group lunch on Broad Street.
  • Bachelorette and birthday groups. A morning at the market — fresh flowers, local honey, artisan goods — followed by brunch downtown is a natural fit for a celebration Saturday. Our party buses add a built-in bar and sound system for the ride there and back.
  • Corporate team outings. Companies in the Augusta Tech Center, healthcare campuses on the medical district, and firms near Fort Gordon use the Saturday market as a low-key team event, often combining it with the Riverwalk and an afternoon at one of Augusta's breweries or restaurants.
  • School and youth group field trips. The Riverwalk's educational connections — the Augusta Museum of History, the canal system, the river ecology — make the market a logical anchor for a broader educational Saturday. One charter bus keeps the group together from school to market to museum to return.
  • Masters Week visitor groups. Out-of-town guests who book extended stays around the tournament need things to do on non-tournament days. A Saturday market run with a Riverwalk afternoon is the local answer — and a bus makes it work when downtown parking is already stretched.

The Riverwalk: What Your Group Will Find After the Market

The Augusta Riverwalk is the reason a market Saturday becomes a full-day trip instead of a two-hour errand. The path runs from 5th Street to 10th Street along the Savannah River in two levels — the upper level atop the levee, the lower level along the riverbank — and it connects to the market at the 8th Street Plaza without needing to cross a street or move the bus. Entry is free.

Walking the full loop from 5th to 10th and back is 2.2 miles — comfortable for most groups in about an hour, longer if the group is stopping at the Jessye Norman Amphitheater overlook at 9th Street or descending to the lower level for the river views. Key access points: the upper level is reachable via stairways and ramps at 10th, 8th, and 6th Street plazas; the lower level is accessed from the Riverwalk Marina at 5th Street, the 8th Street Plaza, the Jessye Norman Amphitheater, and the 10th Street plaza in front of the Augusta Marriott. If your group includes people who cannot manage stairs, the 8th Street Plaza ramp and the 10th Street plaza near the Marriott offer level access.

The Morris Museum of Art (1 10th St) is accessible from the upper Riverwalk at the 10th Street end — admission is required, but the museum's southern landscape art collection is a natural extension of a riverside morning for groups interested in regional culture. The Augusta Museum of History (560 Reynolds St) anchors the 6th Street end of the Riverwalk corridor and offers interactive exhibits on Augusta's canal heritage, the golf history that made the city globally known, and the James Brown legacy. We always recommend checking the Visit Augusta Riverwalk page before your trip for current hours and any lower-level closures, which occasionally occur after high-water events on the Savannah.

Getting There: Drive Times from Around the CSRA

Augusta Market at the Riverwalk draws groups from across the Central Savannah River Area and from North Augusta, South Carolina just across the river. Here is a quick distance reference for common pickup points.

From… Approx. distance to market Typical drive time
Evans / Columbia County ~12–15 miles via I-20 20–25 minutes
Grovetown ~14 miles via I-20 20–25 minutes
Aiken, SC ~18 miles via SC-19 / US-1 25–35 minutes
North Augusta, SC ~4 miles via 13th Street Bridge 10–15 minutes
Fort Gordon / Grovetown area ~12 miles via Gordon Highway 20 minutes
Thomson / McDuffie County ~35 miles via I-20 E 40–45 minutes

Note on approach: I-20 is the primary artery for groups coming from the west (Evans, Grovetown, Fort Gordon area). The downtown Augusta exit feeding closest to Reynolds Street is Exit 199 (15th Street) eastbound. Broad Street runs parallel to Reynolds and is the natural arrival corridor for buses approaching from the 13th or 15th Street interchange.

On Masters Week Saturdays, the Augusta engineering department's traffic plan reroutes some tournament traffic downtown, which can slow the standard approach; build an extra 15 minutes into departure time on those specific dates.

Booking, Timing, and What to Confirm Before You Go

Booking an Augusta bus rental for the market is straightforward once you have the basics together:

  1. Know your headcount and pickup location. Where is the group departing from — a specific address in Evans, a church lot, a hotel downtown? The more specific, the faster the quote.
  2. Confirm the date. Masters-adjacent Saturdays in April fill the fleet faster than mid-season dates. The earlier you call for those weekends, the better.
  3. Tell us your itinerary. Market only, or market plus Riverwalk plus lunch? We build the route and pickup plan around the full day, not just the drop-off.
  4. Set a departure time. The market opens at 8 a.m. and the best vendors sell out early — a 7:30 a.m. or 8 a.m. drop at the plaza is ideal. Departing by 10:30 a.m. also avoids the hottest part of the day.

A few things to confirm directly before your trip: check the Augusta Market's official website for any schedule adjustments or special event dates, as individual Saturdays occasionally feature vendor spotlights or community programming that draws larger-than-usual crowds. Also verify the Riverwalk access status — the lower level has experienced temporary closures after flood events on the Savannah River, and confirming it is fully open helps your group plan which level to walk. Call 404-909-8501 and tell us your group size, date, and pickup point — we will handle the rest.

Frequently Asked Questions

Where exactly does a charter bus drop off at the Augusta Market?

The most practical drop-off is on Reynolds Street at the 8th Street Plaza entrance — the market's main street-level entry point at 15 8th Street. The bus pulls to the curbside, the group walks directly into the plaza and the market, and the bus moves to wait on Broad Street (one block north) or a numbered side street. There is no dedicated oversized-vehicle lot at the market itself, so waiting on Broad Street gives the bus a lane with room to sit without blocking market traffic on Reynolds.

Is there parking for a bus near the Augusta Market?

There is no designated charter bus lot at the 8th Street Plaza. The closest structured parking for individual cars is the Augusta Municipal Parking Deck at 8th and Broad Streets, which offers hourly and daily rates. Surface parking appears near the 6th Street Riverwalk entrance and the 10th Street Riverwalk entrance near the Augusta Marriott.

For an oversized vehicle, waiting on Broad Street or a numbered side street during the market visit is the standard approach — far simpler than trying to fit a full-size charter bus into a downtown parking deck.

What are the Augusta Market's hours?

The market runs every Saturday from 8 a.m. to 2 p.m., March 21 through November 21, 2026. It is free to attend and open rain or shine. The 8 a.m. open is real — serious shoppers arrive at opening, and the best fresh produce and baked goods sell out before 10 a.m. on busy Saturdays.

How much does it cost to rent a bus to the Augusta Market?

Pricing depends on vehicle size, total hours, date, and origin. A 15- to 35-passenger minibus — the right fit for most market groups — runs roughly $294–$490/hour; a full-size 40- to 56-passenger charter bus runs $150–$300/hour. All quotes are all-inclusive with no hidden costs.

For an exact number tied to your headcount and date, call 404-909-8501 or use our online pricing tool for an instant quote.

Can the bus stay with the group during the market?

Yes. The bus is booked by the hour, so it waits nearby while the group is at the market and is right there when the group is ready to leave — or it can do a drop-and-return if you prefer. The drop-and-return works well for groups doing a longer Riverwalk walk and lunch, where the total time away from the bus is three to four hours.

Set the pickup window with our team before you head in so there is no scramble at 2 p.m. when the market closes and Reynolds Street gets busy.

Is the Augusta Market worth a group trip?

With 800+ vendors covering fresh produce, handmade goods, globally diverse food, and live music on the River Stage — all against the backdrop of the Savannah River Riverwalk — it is the kind of Saturday morning event that becomes a recurring group tradition. The combination of the market, the Riverwalk walk, a Broad Street lunch, and optional museum stops makes it a genuinely full-day itinerary without requiring a long drive. For groups that want a memorable, low-cost Augusta Saturday, it is the right answer — and a bus rental makes the logistics version of it as easy as the market itself should be.

When should I book a bus for Masters Week market Saturdays?

As early as your date is confirmed. The 2026 Masters ran April 9–12, and the surrounding Saturdays (April 4 and April 11) are the highest-demand market dates of the season. Augusta vehicle supply tightens significantly during tournament week and the weekends immediately before and after.

Two to three months of lead time is the safe window for those dates — for all other market Saturdays outside the Masters window, four to six weeks is typically sufficient.

Book Your Bus to the Augusta Market Today

The perfect Augusta morning starts at the 8th Street Plaza and ends wherever the group decides — Broad Street for lunch, the Riverwalk for a river view, the Morris Museum of Art, or back home by early afternoon. Party Bus Augusta has access to a full fleet of party buses, charter buses, minibuses, and Sprinter vans across the CSRA, and we drop your group at the Reynolds Street entrance while everyone else is hunting for a parking space on a busy Saturday. Give us a call any time at 404-909-8501 for an all-inclusive price quote — or use our online tool for instant availability.